Steidlville

F.C Gundlach

F.C. Gundlach, born 1926 in Germany, set the stage for the ever-changing vogues, defined postures and gestures of models, chose props and locations and thus reflected the idea of beauty and fashion against a changing social background. Gundlach's life work covers fashion from 1950 to 1990, from Haute Couture to Prêt-à-Porter, and from Berlin's tailoring to today's unisex fashion. Working for high-circulation magazines such as Film und Frau (1952-1966) and Brigitte (1963-1986), F. C. Gundlach was formative in determining the perception of fashion, whilst reflecting the spirit of the time - from the optimistic postwar years to the beginning of postmodernism. His life's work has encompassed commercial service and artistic invention and is the oeuvre of a great photographer who was capable of defying what Adorno referred to as the "clotted discrepancy between the sterile and the useful" of pictorial art.